The truth about most lead gen
Most lead gen companies get paid when you click "buy." You get paid if the client signs. Those are very different incentives.
You pay thousands upfront, get a spreadsheet, chase, follow up, compete with six other firms — or overload your systems if someone says yes.
Why BGL Match works
Before you ever receive a lead, we've already completed your paid Strategic Map intensive — including a full systems audit, pricing clarity, capacity validation, and a 12-month roadmap — and validated readiness with your DOO.
We don't drop leads into chaos. We place them into firms that can deliver well.
What placement actually means
- ✓Pre-qualified business owners
- ✓Up to two-bookkeeper competition max
- ✓Warm introductions and structured call booking
- ✓Owners committed to showing up for intro calls
- ✓Ongoing support if alignment needs refinement
| BGL Match | Running Your Own Ads | Buying Leads | |
|---|---|---|---|
| Upfront Cost | None | High | High |
| Lead Quality | Pre-vetted & qualified | Unknown | Unknown |
| Competition Per Lead | Maximum 2 firms | Unlimited | Unlimited |
| Support After Intro | Ongoing | None | None |
| Payment Structure | 15% revenue share on close only | Spend regardless of results | Pay per lead regardless of close |
15% revenue share while the client relationship is active
No upfront ad spend. No per-lead fees. Pay only when a client signs. Average bookkeeping relationships run about three years — we grow when you grow.
Book Your Paid Strategic Map →How you unlock BGL Match
- Complete a paid 2–3 session Strategic Map intensive — including a full audit of your systems and delivery, plus your 12-month growth roadmap and capacity validation
- DOO confirms readiness
- Submit your Match Profile and activate placement
Already completed your Strategic Map and been approved? Apply to activate BGL Match →
Not a bookkeeper? BGL Match for business owners →